01 · YYZ Pearson + Greater Toronto · Canada

Pearson
GTA Limo.

A full redesign for a Toronto Pearson airport chauffeur covering the whole GTA, live since September 2026: 82 city pages, 10 service pages and 13 route pages, with all 641 previously ranking searches carried through the migration.

Visit the live site ↗ Get Estimate →
641previously ranking searches preserved through the migration
105pages: 82 city, 10 service, 13 route
0.27sserver response time, down from 0.9s
16 → 2orphan pages with no internal links
The site

Built to take the booking
on a phone, at 4am.

Pearson GTA Limo home page
Desktop home · captured 5 Oct 2026
Pearson GTA Limo services
Services · captured 5 Oct 2026
Pearson GTA Limo mobile home page
Mobile home · captured 5 Oct 2026
Before and after

What changed,
at a glance.

Before the redesign

Server response time0.9s
Orphan pages16
Searches the site ranked for641
Visits from Google, Sep 202546

After launch, Sept 2026

Server response time0.27s
Orphan pages2
Searches the site ranked forall 641 preserved
Visits from Google, Sep 202647
Search Console, month by month

The numbers,
unedited.

Every month of Search Console data for pearsongtalimo.ca, pulled 20 October 2026. Impressions peaked at 46,588 in July 2025 and fell through the year that followed. Clicks held between 30 and 87 a month. The redesign went live in September 2026, so only the last two rows come after it.

MonthImpressionsClicks
Jun 202538,32139
Jul 202546,58887
Aug 202540,40473
Sep 202520,47446
Oct 202513,08950
Nov 202515,18851
Dec 202515,62251
Jan 202615,79053
Feb 202612,14237
Mar 202612,08846
Apr 20269,32930
May 20269,03859
Jun 20266,39249
Jul 20267,25743
Aug 202610,09951
Sep 2026 (launch)6,75847
Oct 1–17 20264,01928
The build

Phase by phase.

Each phase feeds the next. Nothing was published before the thing it depends on was in place.

  1. Phase 1

    Audit and inventory

    A full check of the old site, including every search it already ranked for. That list came to 641 queries, and it became the thing the migration had to protect.

  2. Phase 2

    Migration map

    Every old page that earned traffic mapped to its new home before anything moved. The test was simple: no ranking query left without a page to land on.

  3. Phase 3

    105 pages

    82 city pages, 10 service pages and 13 route pages, built around the GTA suburbs and the Southwestern Ontario corridor that feed Pearson.

  4. Phase 4

    Speed and linking

    Server response cut from 0.9 seconds to 0.27. Pages with no internal links pointing at them cut from 16 to 2, so Google can reach the whole footprint.

  5. Phase 5

    Launch and measure

    Live in September 2026 with all 641 queries preserved. The work now is watching Search Console month by month and fixing the pages that do not pull their weight.

Honestly

What we would
do differently.

The search numbers before the redesign were not good, and we are not going to dress them up. Impressions fell from 46,588 in July 2025 to 6,392 in June 2026, while clicks stayed flat at roughly 30 to 60 a month. The rebuild went after the problems we could pin down: a 0.9-second server response and 16 pages nothing linked to. The redesign fixed the parts we can measure directly: speed, linking and a migration that lost none of the 641 ranking queries.

Whether clicks grow from here is still being measured. The site has been live for a few weeks, and we will update this page with the numbers either way. If we did it again we would have started the rebuild sooner, when impressions first started to slide in late 2025, rather than a year into the decline.

Run the same check
on your market.

Use your booking value, lead volume and revenue goal to build a scenario. Results use your inputs and stated assumptions; they are not live competitor rankings or quoted advertising prices. Book a free meeting to discuss the plan.

Get Estimate ↗ See the other projects ↗

Your next stage of growth

More direct bookings.
Work out what it takes.

Start with the extra revenue you want each month. See the bookings, enquiries and advertising budget behind it, using numbers you can change.

Adjust conversion, capacity and cost assumptions

Starting values are illustrative assumptions, not limo industry benchmarks or a quote. Enter your own figures. Fees set to zero mean “not entered”, not free service. Completed-booking conversion should include cancellations.

The starting cost and conversion figures are illustrative. Open the assumptions to enter your own numbers before making a spending decision.

Preview the next step, then enter your email to unlock the detailed plan and download. Nothing is sent until you submit the email form. Currency selection changes the unit; it does not convert exchange rates.

Your monthly booking goal

Your numbers. A clearer next step.

Enter your city and select Calculate. Your plan will appear here.

  1. Set a realistic goalUse your average fare, conversion rate and available capacity.
  2. Understand the costsCompare the advertising spend with the operating contribution in your scenario.
  3. Unlock your reportSubmit your email to see the detailed figures and download your plan.

Calculated from your inputs. No live search volumes, rankings or market prices are inferred.

Book a meeting with Wali ↗
Choose a date and time to discuss your business. No calculator report is required to book.

The work behind the plan

Real operators.
Work you can inspect.

Published case studies from our own portfolio. Search traffic is shown as traffic, not bookings or revenue. Each story explains the work and its reporting period.

All case studies ↗
Pearson GTA Limo website preview
Toronto Pearson · Canada

Pearson GTA Limo

641/641

ranking searches kept through the Sept 2026 relaunch

82 city, 10 service and 13 route pages, with a 0.27s server response.

Read the case study ↗
DTW Taxi website preview
Detroit Metro · United States

DTW Taxi

231

Google visits in Sept 2026, up from 13 in Dec 2025

Flat rates published for 262 cities, and city pages rewritten to be unique.

Read the case study ↗