Toronto Pearson · Canada
Pearson GTA Limo
641/641
ranking searches kept through the Sept 2026 relaunch
82 city, 10 service and 13 route pages, with a 0.27s server response.
Read the case study ↗
02 · YYZ Pearson + YTZ Billy Bishop · Canada
Durham
Durham
Airport Limo.
An airport operator running Pickering, Ajax, Whitby, Oshawa and Clarington into Toronto’s two airports. The site already had steady search traffic. Our job was to clean it up: 42 audit defects fixed to zero, 256 fake rating widgets removed, and every title and description rewritten.
42 → 0audit defects found and fixed
256fake rating widgets removed across 32 pages
44/44titles and descriptions rewritten and verified
262visits from Google, 20 Jul–17 Oct 2026 (Search Console)
The site
A quote form that does not
A quote form that does not
make you ring the office.
Before and after
A cleanup,
A cleanup,
not a launch.
This was not a site starting from nothing. Search Console shows 72 to 133 visits a month from Google back in mid-2025. What it had was a long list of technical defects and rating stars it could not back up. The work was removing what was wrong and rewriting what Google shows in results.
Before
Audit defects42
Fake rating widgets256, on 32 pages
Titles and descriptionsoriginal
Click rate, June 20250.5%
After
Audit defects0
Fake rating widgets0
Titles and descriptions44 of 44 rewritten, verified
Click rate, September 20264.1%
Search Console, month by month
Fewer impressions,
Fewer impressions,
steadier clicks.
Every month of Search Console data for durhamairportlimo.com, pulled 20 October 2026. Impressions fell from 15,305 in June 2025 to 2,143 in September 2026. Clicks stayed in a 68 to 133 band the whole time, so the share of searchers who clicked rose from 0.5% to 4.1%.
MonthImpressionsClicks
Jun 202515,30572
Jul 202517,132133
Aug 202513,548107
Sep 20257,935112
Oct 20256,51690
Nov 20256,70787
Dec 20255,96490
Jan 20265,534104
Feb 20263,10874
Mar 20263,29068
Apr 20263,95872
May 20264,23196
Jun 20264,14586
Jul 20264,38173
Aug 20264,19293
Sep 20262,14388
Oct 1–17 20261,16245
The work
What we fixed,
What we fixed,
in order.
- Step 1
Audit
A full technical and content audit of the site. It turned up 42 defects.
- Step 2
Defects to zero
All 42 fixed and re-checked until the audit came back clean.
- Step 3
Fake ratings out
256 rating widgets showing stars the business could not back up, spread across 32 pages, removed. Stars you cannot prove are a risk with Google and with riders.
- Step 4
Titles and descriptions
All 44 page titles and meta descriptions rewritten for the real routes and towns, then verified live, 44 out of 44.
- Step 5
Indexing check
Confirmed which pages Google actually holds. Around 59 pages were indexed at the last check.
- Step 6
A paid search test
A 30-day Google Ads test: CA$534.60 spent, 350 clicks, and zero tracked conversions. More on that below.
Honestly
What we would
What we would
do differently.
The Google Ads test is the clearest lesson. Thirty days, CA$534.60, 350 clicks and zero tracked conversions. People did click. We could not show that any of them booked, because conversion tracking and the landing page were not ready before the money went out. Next time, tracking and the landing page get finished and tested first, then the budget starts.
The cleanup also did not reverse the fall in impressions. Clicks held steady and the click rate rose, but the site is shown far less often than it was in mid-2025. The cleanup removed real risks. Growing impressions again is separate work, and we are not going to claim we have done it yet.
Not sure what is
wrong with yours?
Plenty of operator sites carry problems the owner has never looked for: technical defects, stale titles, stars they cannot back up. Get the estimate and see what a cleanup would need to cover.
Get Estimate ↗ How long it takes ↗Your next stage of growth
More direct bookings.
Work out what it takes.
Start with the extra revenue you want each month. See the bookings, enquiries and advertising budget behind it, using numbers you can change.
Your monthly booking goal
Your numbers. A clearer next step.
Enter your city and select Calculate. Your plan will appear here.
- Set a realistic goalUse your average fare, conversion rate and available capacity.
- Understand the costsCompare the advertising spend with the operating contribution in your scenario.
- Unlock your reportSubmit your email to see the detailed figures and download your plan.
Calculated from your inputs. No live search volumes, rankings or market prices are inferred.
Book a meeting with Wali ↗
Choose a date and time to discuss your business. No calculator report is required to book.
The work behind the plan
Real operators.
Work you can inspect.
Published case studies from our own portfolio. Search traffic is shown as traffic, not bookings or revenue. Each story explains the work and its reporting period.
Durham Region · Canada
Durham Airport Limo
256
fake rating widgets removed across 32 pages
42 site defects fixed and every title and meta description rewritten.
Read the case study ↗
Detroit Metro · United States
DTW Taxi
231
Google visits in Sept 2026, up from 13 in Dec 2025
Flat rates published for 262 cities, and city pages rewritten to be unique.
Read the case study ↗